DAIRY DEVELOPMENT

Support to Dairy Cooperatives

The scheme of “Assistance to Cooperatives” aims at revitalizing the sick dairy cooperative unions at the district level and co-operative federations at the state level.

The Department has approved 12 rehabilitation proposals of milk unions in Madhya Pradesh, Chattisgarh, Karnataka, Uttar Pradesh, Kerala, Maharashtra and West Bengal with a total outlay of Rs. 87.86 crores. The scheme is being implemented on 50:50 basis with the State Governments. Out of 50% Government of India’s share of Rs. 43.93 crores, an amount of Rs. 22.30 crores has been released till 4th December 2001.

Integrated Dairy Development Projects in Non-Operation Flood, Hilly and Backward Areas

An Integrated Dairy Development Programme in non-Operation Flood, Hilly and Backward areas was launched during the 8th Plan. The scheme has been continued during the 9th Plan with a total outlay of Rs. 250 crores as a Centrally Sponsored Scheme. The main objectives of the scheme are as under:

Development of milch cattle

Increase the milk production by providing technical inputs services

Procurement, processing and marketing of milk in a cost effective manner

Ensure remunerative prices to the milk producers

Generate additional employment opportunities

Improve social, nutritional and economic status of residents of comparatively more disadvantaged areas.

Since the starting of the scheme, 48 projects with a total outlay of Rs. 244.60 crores have been sanctioned upto November, 2001 in 22 States (Arunachal Pradesh, Sikkim, Mizoram, Tripura, Gujarat, Nagaland, Orissa, Madhya Pradesh, Manipur, Uttar Pradesh, West Bengal, Meghalaya, Bihar, Assam, Andhra Pradesh, Haryana, Maharashtra, Jammu and Kashmir, Tamil Nadu and Himachal Pradesh) and Union Territory of Andaman and Nicobar Islands. A sum of Rs.169.00 crores has been released to various State Governments upto 30th November 2001. The scheme has benefited about 5 lakh farmer families organised into about 6600 (provisional) Village level Dairy Cooperatives Societies up to 31st March 2001.

Marketing support

This programme aims at increasing the cooperatives' share in the sale of liquid milk and fresh milk products through strategic planning of marketing operations, umbrella identity for dairy cooperative sector, generic promotion of packed milk, brand building, consumer orientation/awareness etc. The common identity across the regional cooperative brands would be achieved through the “Mnemonic Campaign’ that has been launched. Standardisation of artwork, colour, logo and retail outlet design is expected to promote better recall for the cooperative brands in the marketplace. The Programme is to be implemented in a phased manner and would initially cover the States of Rajasthan, Madhya Pradesh, Delhi, Punjab, Haryana, Kerala, Tamil Nadu, Andhra Pradesh, Karnataka, Bihar and Uttar Pradesh.

Monitoring & Research

In view of the important role the dairy cooperatives are supposed to assume in milk procurement, it has been decided to undertake a mammoth village enumeration exercise to create village specific baseline database and analyze results of enumeration in a way facilitating decision support. An appropriate methodology for conduct of such enumeration has been developed. The enumeration has been completed in 13 Unions across five States – Andhra Pradesh, Maharashtra, Orissa, Punjab and West Bengal. In another 17 Unions, fieldwork is in progress.

In order to intensify marketing of milk in the existing as well as up country markets, it has been decided to conduct market research studies in major markets to ascertain the market demand, share of cooperatives, consumer preferences, end use of milk and such information required for planning milk market operations. These studies are conducted through reputed market research agency short-listed by NDDB. Apart from generating aggregated information, these studies will generate information at the decentralized level for focused interventions. On request from the Government of Jharkhand, NDDB completed a baseline study to examine the possibilities of organised milk production and procurement. During the year, 107 studies have been approved of which 54 have been completed and 30 are under different stages of completion.

Organization of Dairy Cooperative Societies and their Membership

By November, 2001 more than 99,000 (cumulative) Anand Pattern dairy cooperative societies were organized involving about 109 lakh (cumulative) farmer members.

Milk procurement, Processing and Marketing

The average milk procurement during April-November, 2001 was 163.56 lakh kg/day, about 6.5 per cent higher than the procurement during the same period of last year.

During 2001-02 (April-November), about 135.82 lakh litres/day of milk was marketed as against 129.4 lakh litres/day during the corresponding period last year.

Perspective Plan, 2010 Support to Dairy Cooperative Progress Milk & Milk Product Order 1992 Delhi Milk Scheme HOME